A convincing argument for the same conclusion must address different issues when directed at audiences from different national and cultural backgrounds (Chinese, Norwegian, Kenyan, Israeli, Swiss, Palestinian, etc.)

A convincing argument for the conclusion that the United Nations cannot be trusted must address different issues when it is directed at a Chinese, Norwegian, Kenyan, Israeli, Swiss, Palestinian, etc. audience. As rhetoric has emphasized since its beginnings, this means that successful arguers must construct their arguments in ways that recognize the beliefs, attitudes and values of their intended audience (and in this sense ‘speak’ to them). Tindale (1999, 2004, 2010) has imported this notion in