However, following Mill, liberals are generally happy to allow that considerations of the individual or common good may entitle the state to use other, so-called non-coercive means to persuade citizens to make wise or better choices. Thus, public education campaigns designed to inform citizens of the dangers of smoking or excessive alcohol consumption, or to persuade them to make “wise” choices (for example, to eat more fruits and vegetables) may be justified. While others cannot force an indivi