If artificial signs are cognitively mediated conventions, their emotional effects depend on culturally contingent competencies unavailable to all audiences, limiting their universality and thus their overall power.

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Cognitively mediated(as used in philosophy of mind and epistemology): Something that requires your brain and thinking processes to work; it doesn't happen automatically but depends on mental understanding and interpretation.
Competencies(as used in philosophy of education and epistemology): Skills, knowledge, or abilities that people have developed or learned, usually through experience in their culture or community.
Culturally contingent(as used in philosophy of culture and epistemology): Something that depends on the specific culture or society you're part of; it could be different in another culture, rather than being true everywhere and always.
artificial signs(Used by Herder to characterize the signs employed by poetry, in contrast to painting and music.): Signs whose content is not determined or constrained by the natural properties of the signs themselves, as distinct from natural signs.

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