If emotional acceptability were a success condition, arguments that exploit affective bias—such as appeals to fear or tribal loyalty—would count as successful, which is normatively untenable.
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The standard or rule that determines whether something has achieved its goal or done what it's supposed to do.
tribal loyalty(as used in examples of emotional manipulation)
A strong sense of belonging and support for your own group (like a team or political party) that can cloud your judgment about what's actually true or right.