If pleasures must be ranked by criteria external to pleasure itself — such as the judgment of a competent judge — then those criteria, not pleasure, constitute the operative standard of the good.

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External to pleasure itself(used to distinguish between judging pleasure based on how it feels versus judging it by outside measures): Standards or reasons that come from outside of pleasure—things other than the feeling of pleasure itself.
Operative standard of the good(used to argue that whatever we truly use to judge something as 'good' is what really matters, not what we claim to use): The actual rule or measure that really determines what counts as good—the thing that's actually doing the work of deciding value.
Pleasures ranked by criteria(used in ethics to discuss how we judge which experiences are more or less valuable): The idea of putting pleasures in order from best to worst based on some standard or rule for measuring them.
competent judge(Mill's framework for adjudicating between types of pleasure or activity): A person who has experienced both lower and higher activities and whose preferences are therefore authoritative in ranking their value

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