There is a counterargument to this. Herman Tavani and James Moor (2004) argue that in some cases giving the user more control of their information may actually result in greater loss of privacy. Their primary argument is that no one can actually control all of the information about oneself that is produced every day by our activities. If we focus only on the fraction of it that we can control, we lose sight of the vast mountains of data we cannot (Tavani and Moor, 2004). Tavani and Moor argue th