But Russell did not reject Moore’s brand of consequentialism because it was inconsistent with his moral conservatism, since he also rejected Moore’s moral conservatism. As he informed Moore by letter, he regarded his views on Practical Ethics as “unduly Conservative and anti-reforming”. However, anybody who thinks that there are some actions which we ought to do even though, as a matter of fact they won’t have the best consequences must, reject Moore’s view. And it is precisely because he believ