But the fact that the resulting act-consequentialist counterpart theories are gimmicky (and, thus, ad hoc) is no objection to either notational consequentializing or pragmatic consequentializing. Such consequentializers will readily concede that these resulting theories are gimmicky. The notational consequentializer will argue that all extensionally equivalent theories are gimmicky representations of each other in that they are all just arbitrarily different notational variants on the same moral