Consider this example. To rationally choose to eat this piece of chocolate cake, I must think that eating the cake is good in some way. How can I regard it as good? It seems implausible to say that eating the cake is good in itself, of intrinsic value. It also seems implausible to say that it is good just because it satisfies a desire as such: for even if I was bulimic it might do that, but still not be regarded as good. A third suggestion, then, is that it can be seen as good because it is good