Another aspect of fluency is said to be the mere exposure effect: our tendency to find a statement more believable if we have heard it often, repeated hearings leading to progressively more fluent processing (Begg, Anas, & Farinacci 1992). Cutting (2003) investigated an aesthetic variant of the idea: liking for a picture is increased by repeated exposure to it. This, it is suggested, may explain the stability of the artistic canon: works canonical at t are more available to be seen, and the