Reputation-building assumes rational adversaries who update beliefs based on past behavior, but many real conflicts involve emotional, ideological, or economically irrational actors.

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Economically irrational(as used in economics and feminist critique): Something that doesn't make sense according to economic logic, because it doesn't produce money or measurable profit.
Ideologically motivated(as used in political philosophy and conflict analysis): Acting based on strong beliefs about how the world should be (political, religious, or moral beliefs) rather than practical concerns like money or survival.
Rational adversaries(as used in game theory and conflict studies): People in conflict who make decisions by carefully weighing pros and cons, rather than acting on emotion or impulse.
Reputation-building(as used in game theory and strategic interaction): The strategy of deliberately acting in certain ways to influence how others perceive you, so they'll trust or respect you more in the future.

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