It should be noted, however, that Mill was offering this as an alternative to Bentham's view which had been itself criticized as a ‘swine morality,’ locating the good in pleasure in a kind of indiscriminate way. The distinctions he makes strike many as intuitively plausible ones. Bentham, however, can accommodate many of the same intuitions within his system. This is because he notes that there are a variety of parameters along which we quantitatively measure pleasure — intensity and duration