Although in our daily life we experience and appreciate (or depreciate) a certain atmosphere or ambiance quite frequently, it has not received adequate attention in the aesthetics discourse primarily because of the lack of clearly defined and delineated ‘object’ of the experience. Without a clear ‘frame’ around the object of experience, critics suggest, inter-subjective discussion of its aesthetics is not possible. Nor are there clear criteria, such as art historical conventions, that are helpfu