Recent developments regarding moral consistency reasoning underline the role of emotion in moral reasoning (Campbell and Kumar 2012, 2013; Kumar and Campbell 2012, 2016; Campbell 2014, 2017 see also Wong 2002 on analogical moral reasoning). Return to Singer’s example of a man seeing a toddler about to drown in a shallow pond and knowing that the only cost of saving her life would be ruining his new suit. One can be expected to have feelings of strong disapproval toward anyone who did not try to