A medium intentionally engineered to produce a specific moral conclusion on a contested issue functions as propaganda, which Mill's harm principle distinguishes sharply from genuine moral persuasion.

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Mill's harm principle(as used in political philosophy and ethics): An idea by philosopher John Stuart Mill stating that the only good reason to restrict someone's freedom is if they're harming others—not to 'protect them from themselves.'
contested issue(as used in logic and ethics): A topic where reasonable, intelligent people genuinely disagree and haven't reached a consensus about what's correct.
moral persuasion(as used in ethics): Honestly presenting arguments and reasons for why something is right or wrong, giving people the information and freedom to make up their own minds.
propaganda(as used in ethics and media criticism): Information or messaging deliberately designed to manipulate people into believing or accepting something, rather than letting them think through the issue fairly on their own.

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