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It is not the case that Successful arguers must construct their arguments in ways that recognize the beliefs, attitudes, and values of their intended audience
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Reasons For
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Reason for 1 of 2
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1.
Plato's Socrates in the Gorgias distinguishes genuine dialectic from flattery-based rhetoric, arguing that truth-tracking argument is corrupted by audience accommodation.
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2.
An argument tailored to audience prejudices may be persuasive precisely because it exploits biases rather than because it is sound.
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3.
The normative standard for successful argumentation should be epistemic validity, not persuasive efficacy, making audience-adaptation a pragmatic tool, not a constitutive condition.
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Reason for 2 of 2
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1.
Kant's universalizability principle implies that a genuinely rational argument must be compelling to any rational agent regardless of contingent cultural beliefs or values.
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2.
If successful argumentation essentially requires audience-specific tailoring, then no argument can be assessed as objectively valid across contexts, collapsing into relativism.
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Reasons Against
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1.
A convincing argument for the same conclusion must address different issues when directed at audiences from different national and cultural backgrounds (Chinese, Norwegian, Kenyan, Israeli, Swiss, Palestinian, etc.)
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2.
Rhetoric has emphasized since its beginnings that effective argumentation requires adapting to the audience
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