b. 1959
Colin Camerer is an American behavioral economist and neuroeconomist whose work integrates experimental psychology with game theory and economic decision-making. He is best known for pioneering behavioral game theory, which incorporates bounded rationality and learning into strategic interaction models.
Pioneered behavioral game theory, synthesizing experimental data with strategic models
Authored 'Behavioral Game Theory: Experiments in Strategic Interaction' (2003)
Co-founded the field of neuroeconomics, using neuroscience to study economic choice
Received a MacArthur Fellowship (2013) for interdisciplinary research
Developed the Cognitive Hierarchy model of strategic thinking