1717 – 1768
Johann Joachim Winckelmann (1717–1768) was a German art historian and archaeologist widely regarded as the founder of modern art history and archaeology. His systematic study of Greek and Roman art established the discipline of art history and profoundly influenced the Neoclassical movement, arguing that the highest artistic achievement was found in ancient Greek sculpture.
Founded the discipline of modern art history with systematic study of ancient art
Authored 'Geschichte der Kunst des Alterthums' (History of the Art of Antiquity, 1764)
Established the periodization framework for Greek art still used today
Championed the ideal of 'noble simplicity and quiet grandeur' in Greek art
Pioneered archaeological methodology through his work at Herculaneum and Pompeii